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Propuesta de Identidad para el Museo Nacional de Arquitectura y Urbanismo. Madrid, Salamanca y Barcelona.
Design proposal for the new Identity of Museo Nacional de Arquitectura y Urbanismo...
Last year the Ad Agency Contrapunto BBDO ask me to develop an idea for the new Identity of the Museo Nacional de Arquitectura y Urbanismo, which will be in Madrid, Barcelona and Sevilla.
Here you will find a brief selection of the proposal.
Beyond the graphic style in which we opt for using one typeface for the institutional information (Akkurat) and many others for communication, we challenge the museum to adopt a regular use of common images from the surroundings of architecture.
In a sense of architecture is not just buildings (popular knowledge), It's the people interacting with (and in) the city.
And including proposal "This is also architecture".