For this Techno-Strategical Think Tank I prepare a set of rules to develop a dynamic identity. Only constricted and constructed by this simple norms:

1 / Always use Neuzeit (otherwise use Arial).
2 / Always use Cyan / Black.
3 / Always use UPPERCASE for Company information.
4 / Always use Lowercase for Content.
5 / Always use Big titles.
6 / Always use Left alignment.
7 / Always use a lot of white space.
8 / Always use Regular vs. Bold to categorize.
9 / Always use Underline to categorize.
10 / Sometimes use Complementary color to categorize.

Format

Various

Pages

000

Paper

Light Gray 80g

Font

Neuzeit S